What is this Advocate Marketing I keep hearing about? by Paul Johnstone

Advocate Marketing has been written about by better qualified people than me. But in essence it is a technique where you as a supplier of goods or services have people who ‘Advocate’ on your behalf.  

 Like the lawyer who acts for you in legal matters, and advocate marketing works just like that. Advocate Marketing comes from the same school as

• Word Of Mouth Marketing
• Business By Referral
• Recommended Sales
• or NETWORKING

The essence of Advocate Marketing is akin to how a lawyer represents people in a court of law. They put your case or argue for your position to others. They sway opinion on you and your products and services.

Think for a moment about how much time do you spend looking for customers and how much time do you spend looking for advocates. There is no hard and fast rule here one business differs from another. The key element is to find some and when you do form a trust based relationship so both your businesses can grow together.

Be fair it’s not what you call it that matters; it’s what you do that counts.

Paul

and remember to put the work into network