This blog is about who you know.
I was in a small start up network meeting recently and a visitor looked at the people there and said “I don’t think you people will benefit me I need to talk at Director level so this will not be for me”.
Was he right? Was he arrogant or was he just missing the point?
My view is he had falling into the trap of looking at the people in the room not the people they know. After all the Printer deals at Marketing Director level and the Commercial Insurer deals at Financial Director level, he missed a trick.
I have to say this next part is sexist. It’s usually men who have this attitude, rarely do you find women thinking in these rigid lines.
I asked him to name a Company he wanted access to and ask who had contacts. He named the largest communications company in Suffolk. To his amazement, everyone in the group there knew managers and Directors personally or professionally and some knew their families!
Proving the old adage “It’s not what you know it’s who you know”. So It’s down to him then to connect with people and form relationships. Down the line he will get introductions to the people he wants to.
Paul
and remember to put the work into network
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