How often have you sat and listened to someone telling a group of people about their service and you no idea what they were talking about? They go on and on about things that you either don’t understand, or worse you don’t care about. I have and all I want from the speaker is to understand what they are saying.
Empathy dear boy empathy!
By that I mean when you talk to a single person or a group one of your aim must be to be understood by your audience. This means that the words you use should be targeted at the people you are talking to.
Just think back to the last person who pitched an idea to you and you though “who is he talking to” It’s best to have a series of presentation styles developed for different situations.
By and large you need a simple clear message that will convey your point to the audience. As you know I am a Utility Broker and I could say something like:
1. I provide, gas electricity, internet land lines, mobile phones and a cash back card
2. To Homeowners and business backed by a guarantee
3. So they spend less every month
4. and we have a UK call centre
Now think about how you phrase your message the first part should address the audience. Part two looks at the outcome, Part three Highlights benefits and Part four shows why you are different.
Now if I were to phrase it this way
However I use the following points above:-
we help: and support Business home owners
to: Save Money with the best contract free utility service in the UK
by providing: Them all on one simple monthly itemized bill
and they are: Backed up by personal point of contact and an award winning customer service.
So the next time you write your presentation keep those four simple points in mind and see how many more people understand what you do
Remember to follow the rules
1 = your target audience
2 = the outcome you are offering
3 = the benefit to the customer
4 = why you are different from your competition
More real examples coming soon.
Paul
And remember to put the work into network
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