Recently I was at a Refer-on meeting and the marketing consultant explained how the supplier market was changing.
She took us back to the days before the Net, back to a time when you would call the usual list of people who you have used or the ones who called and left details. Or if you were desperate, take a directory and let your fingers do the walking.
Next step would be to probably meet them all before making your final decision. You may have relied on personal recommendations to help in your decision.
That has all changed. Now that you have a choice of thousands on the Internet how do you decide which one to use?
If you ask several people how they chose the answers are often as varied as the supply possibilities. You cannot possibly see them all, so what do you do?
When the group was asked what their solution was there was a common theme.
Almost all of them said they rely more than ever on the recommendation of a trusted contact. This brings us to the question of where you meet the people you trust to give you that advice?
Network groups above all are where these trust based relationships are formed. But what sort of group should you join? More next time until then……
With this world of enormous choice Word of Mouth is more important than ever.
Helping Real people do Real Business through Real Networking!
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