60 Seconds Part 2

This is the second in an occasional section on your 60 second presentations.

What you say

I don’t know about you, but I have listened to some truly awful 60 second presentations. You find that people who miss the point when delivering their 60 seconds fall into one of three camps.

The Stick in the Mud’s: They do not change their script from week 1 to whenever they stop going. I was a member of a group where a tradesman said exactly the same thing week on week. Even when we had to reduce ours to 30 or 45 seconds, he still ploughed on with his single prepared commercial. The effect on the members is they stop listening.

The Readers: Who insist on typing out their 60 seconds (a good thing to do) but then insist on reading it without looking at the audience. Preparing your 60 seconds is defiantly a great idea, but then you should take time to learn it so when you deliver it sounds passionate. When you read aloud it sounds forced and often fake. Also as they avoid the audience they do not engage the audience. The effect is that your potential sales people and Advocates switch off.

The Confused: All so often a member will tell a different story each week, which keeps their message fresh. However, all too often this sort of presentation changes the essential message of the product or service. With all things in life consistency brings greater rewards. The more you change your offering the more confusion you bread.
Oh and then there is the down right booringh who are probably best left alone.


SO what should a good 60 seconds contain?

If you think of it as a commercial you will start to realise what goes in the commercial:

• Your name and company 10%
• What you do, your service product description 30%
• Both of these should be the same or broadly the same every week.
• Either a testimonial, further product or service description or new product news 30%
• Who you would like an introduction to 20%
• Finally a hook or a repeat of who you are and what you do 10%

There are stacks of techniques for delivering a successful and profitable 60 seconds
Keep an eye out for the third part of a 60 second presentation which will be on how you get what you really, really want as the Spice girls once told us.

Paul

Helping Real People do Real Business through Real Networking