How do you generate business quickly though networking?That is a question I am often asked. It is though not a simple one to answer. Networking works because it is founded on trust based relationships that are fostered over time. Now time cannot be circumvented, or shortened or avoided just because you want to.
I was in conversation with someone recently who told me he wanted his sales staff to join our networking group. Great I thought. But then he said something that floored me.
“You know networking is Ok for getting your name out quickly, but it’s not for the long term.”
Networking is like lots of other things in life that get dressed up in a variety of guises so people can sell you the product.
Networking works because of the trust based relationships that are developed over time. That’s it. I could tell you it is the business we pass or the education you get in your meeting, or the fact that others explain in detail about their products or services. Those all help, but in the end it is time that cements it all together.
If you want success to come to you there are three things that will help you.
• Know your target market
• Understand the problems you can solve for clients
• Have a positive outcome from your intervention
Then you need to identify some targets. Companies & names of people in them and the problems you can solve for them. The network can help you if you help them
Paul
Helping Real people do Real business Through Real networking
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