Word of mouth marketing, do you have a strategy ?

At an impromptu meeting with a lady who runs an authoring and writing business.

We exchanged views about how we both generate business.

The businesswoman told me she gets her business from thee sources. I was amazed that she knew exactly where all her business came from.

25-28% of her business comes from Internet marketing
30 – 35% comes from repeat business
40 -50% comes from Word of mouth marketing.

The last part is what we all know it as Networking! I asked her how long it took her to generate that level of business and she said two years.

And followed up by telling me she used to spend money in Directory advertising which she has now canceled.

I was told she used to spend over £4,000 a year and now uses that money elsewhere In my own business I am striving to get to that percentage of word of mouth business.

What's your word of mouth strategy?

Paul

Helping Real People do Real Business through Ral Networking