That phrase ‘Work the room’ is a common one in politics, as the prospective candidates try to impress as many people as they can to vote Me at the next opportunity.
Do I see connections with networking? You bet I do. How often do you find time to have a meaningful conversation with every one else in your networking group? Oh by meaningful conversation I mean at least 3 to 4 minutes. One of the most important networking techniques is constant contact.
The more you talk to people, and the more you offer to do something for them, the more likely it is that they will find something for you. That’s it, no special hand shake, no secret texts and no secret societies. One on one communication builds a relationship, and with that relationship come trust. It is the key to developing word of mouth referrals that benefit your business. The maths are straightforward, if there are 20 in a group, you need to talk to 19 people every week.
That means you need another hour on top of the meeting to talk to every one else in the room. How you portion that time out is your choice. I know of one group with 40+ members, their meeting starts at 7 AM just like every other breakfast meeting up and down the country. The difference is that by 5:30 the room is buzzing, by 6:15 it is full and the energy is electric.
This group regularly is responsible for thousands of pounds worth of business each week.
To get yourself elected, and generate more revenue for your business, work the room.
Paul
Encouraging Real People, to do Real Business Through Real Networking
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