Active not Passive:
In all you’re networking activities its best for you to be active. Don’t sit and wait for connections to come your way. You need to put the work into network to make these connections profitable for you. Being an active networker does not mean you attend every event possible. If you did that when would you get any work done?
Being an active networker means you pay attention to the details and make the phone calls, send the emails and write the letters in support of your fellow members.
You ask visitors about their business and make them feel you care about them. Once you get into the habit of helping others the rewards will come flooding back to you. A quick word of caution, don’t expect miracles and please be patient.
Advertising:
Is the traditional way to promote a companies, products and services: Using Advocate Marketing and Word of Mouth strategies you can reduce your reliance on this form of promotion.
Some people may try to tell you that by using word of mouth marketing you will never need to advertise again. Let me tell you it won’t.
What it will do, once you have mastered the techniques of networking is, reduce your reliance on advertising as a medium. Once you understand how Advocate Marketing works, you will need less and less advertising to reach your annual targets.
Check back for more A - Z of Networking
Helping Real People do Real Business Through Real Networking
©Paul Johnstone
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