B2B success Keys

Paul Johnstone ©

The key to your life and business is relationships.  And Networking is the key to your success.

To be successful you need a helping hand.  So many small business people struggle on alone, believing round the corner comes the deal that will make them.  This may happen.  But for small to medium sized companies a helping hand is always useful.  

Attending business events, networking events and business clubs is a great way to meet like minded business people.  Events that attract small to medium sized business people is always helpful. 

The following quotation sums this up perfectly- “Networking shouldn’t be a hit and miss affair.  Business needs to actively seek out opportunities where they can meet and mix with others in the business world.   As well as being highly motivational these kinds of events throw up contacts and ideas that can significantly boost your business potential.”  Sir Digby Jones

To succeed in any networking venture you need to know which key to turn.  It’s OK going to lots of network groups, and networking events.  Whether these are B2B, small business networking or business clubs, there are some actions that will help you succeed.  
So which key do you turn?

Here are are three things you should always keep in your mind.

1. Be clear that you make a difference in every business situation. Know why people work with you. Ask those with whom you have the best relationships why they work with you? 

2. Be confident that how you relate to another person is your real product. Engage one person a day in a business conversation, and connect to what they need

3. Do what you say on your tin. This is so people know exactly what they get from you.  Use testimonials to back up your promises.  Talking of promises, always under promise, then amaze your client by over delivering.

Developing trust based relationships is by far and away the best way to connect with business people as well as get a fantastic reputation. 

OK how do I get to meet the people so that I can get on working with these three keys? 

Network – A simple but often misunderstood word.

On the subject of help getting where you want to be.     There is a book called the Law of Attraction by Michael Losier which talks about how people, ideas and issues are attracted to each other.  In business finding the correct people to work with is often a problem.  The Law of Attractions works like this.   You get back what you send out.

Remember the last time you were not the most polite driver on the road, and you got tooted at.  That is an example of the Law of Attraction at work.  You get back what you send out.   In business networking if you help others they will help you, fact.  If you find a business opportunity for someone they feel compelled to look for one for you.

We have all seen this ourselves. 

So remember the three points: be clear, Be confident and do what you say you will. 

Guess what?  Your reputation amongst your networking colleagues will grow quickly and it will go well beyond them. 

The Law of Attraction will see to that.


Helping Real people do Real Business through Real Networking