Paul Johnstone ©
Its funny how often I sit round a table with other networkers and hear them ask for anyone you know, Blah, blah, blah. How many of you have heard the same old, same old when it comes to looking for a connection.
We all know the facts that the more specific you are, the more likely you are to find someone who can help you make a connection with one of your business targets?
Urban myth exploded:-- by being specific you are not shutting the door on other potential connections. Far from it!
At business networking events, many people have the belief that if you don’t asking for everything and everybody, you will miss connections, miss business and miss orders. In reality when people in your group ask for anyone you know who is in need of organising, or for people who you know who are starting a new business, or for high net worth individuals. Do you remember what was being asked for an hour later?
Well when you are specific the brain has a better chance of remembering what people want. It’s called your reticular activator (all theses long words for memory) and it reacts to triggers.
And it’s the triggers that work so well once your reticular activator has been fired up. It lets you know when you should mention the Accountant, designer, solicitor, florist and business coach.
But if you don’t feed peoples trigger how will they ever remember what you are looking for?
There are four ways of getting to connections that can help you achieve your business objectives:
1 Name – Rank and all that. Ask for an introduction to Mr A Stevens, Financial director of Bloggins and Co In Macclesfield, because you can help them with……
2 If you don’t know their name ask for the Financial director of Bloggins and Co In Macclesfield, because you can help them with…… However a little desk side research and Google should help you identify the person you want an introduction to.
3 Something memorable: I would like an introduction to people you know who cycle to work because. People you know with a swimming pool because…. People you know who live in X street in Y Town All are memorable. So much better than I want to meet anyone you know who lives in a house.
4 And finally when you are looking to be introduced to a particular type of business. Florists in Falmouth - Accountants in Accrington - Insurance Brokers in Ipswich, or Solicitors in Stevenage - Because I can help them with ………
Remember always to add why you can help, or what service you supply that will help them in business. It’s often this last part that is remembered first. This is a crucial tip for business startups, the quicker your requirments are out there the quicker you will get the introduction.
This dramatically improves your chance of meeting the person you want. There are many testimonials to this method and I will forward several to you so please ask for them
Helping Real people do Real Business through Real Networking
Its funny how often I sit round a table with other networkers and hear them ask for anyone you know, Blah, blah, blah. How many of you have heard the same old, same old when it comes to looking for a connection.
We all know the facts that the more specific you are, the more likely you are to find someone who can help you make a connection with one of your business targets?
Urban myth exploded:-- by being specific you are not shutting the door on other potential connections. Far from it!
At business networking events, many people have the belief that if you don’t asking for everything and everybody, you will miss connections, miss business and miss orders. In reality when people in your group ask for anyone you know who is in need of organising, or for people who you know who are starting a new business, or for high net worth individuals. Do you remember what was being asked for an hour later?
Well when you are specific the brain has a better chance of remembering what people want. It’s called your reticular activator (all theses long words for memory) and it reacts to triggers.
And it’s the triggers that work so well once your reticular activator has been fired up. It lets you know when you should mention the Accountant, designer, solicitor, florist and business coach.
But if you don’t feed peoples trigger how will they ever remember what you are looking for?
There are four ways of getting to connections that can help you achieve your business objectives:
1 Name – Rank and all that. Ask for an introduction to Mr A Stevens, Financial director of Bloggins and Co In Macclesfield, because you can help them with……
2 If you don’t know their name ask for the Financial director of Bloggins and Co In Macclesfield, because you can help them with…… However a little desk side research and Google should help you identify the person you want an introduction to.
3 Something memorable: I would like an introduction to people you know who cycle to work because. People you know with a swimming pool because…. People you know who live in X street in Y Town All are memorable. So much better than I want to meet anyone you know who lives in a house.
4 And finally when you are looking to be introduced to a particular type of business. Florists in Falmouth - Accountants in Accrington - Insurance Brokers in Ipswich, or Solicitors in Stevenage - Because I can help them with ………
Remember always to add why you can help, or what service you supply that will help them in business. It’s often this last part that is remembered first. This is a crucial tip for business startups, the quicker your requirments are out there the quicker you will get the introduction.
This dramatically improves your chance of meeting the person you want. There are many testimonials to this method and I will forward several to you so please ask for them
Helping Real people do Real Business through Real Networking
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