Eyes wide Shut

Getting business quickly

I met with a couple of people in my network on Saturday in town, people I advocate. I've known them for a few years and they have both invested their time in building trust in their relationships. 

They are embarking on a joint venture alongside their other commitments. One of them won a pitch this week with another long term contact. They are now getting a real return on the relationships they have built networking.

By chance I also spoke to someone today at the start of his independent consultancy business. He is long enough into it to have discovered that his ex corporate colleagues and contacts are longer the connections he now needs. 

They are part of his old corporate network, that, while useful do not fulfill his current needs. It surprised him that they weren't there for him, as it surprises a lot of people. 

He recognizes that he needs to build the sort of trusted relationships. And he also has the financial imperative to find some clients quickly.

It's absolutely essential for him to get clarity on 3 things quickly;

• His target market
• The problem he solves for them
• The positive outcome of his intervention

Then he needs to identify some targets. Companies & names of people in them and the problems he can solve for them. The network can help him if he helps them.

About the Author

Paul M Johnstone is a Professional networker, he build two businesses by using the power of the network and with almost no other marketing. He has worked for 3 of the largest networking organisations in the UK and is a network mentor. He can be reached at +44 (0)7711 324362or through his website at http://www.paradigmshakers.co.uk/ 

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Helping Real People do Real Business Through Real Networking

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