Elevator Pitch and Lifts in General

Looking at business connections and learning’s, I reflected on how you haven’t learnt anything until you have put that learning into action.

Take the infamous “elevator pitch” it’s a speech you would give if you were in the elevator  with a potential customer and you only had until they got out at the tenth floor to impress them with details about you and your services

There is some evidence to support this was originally used as a way to impress the personal assistant who was escorting you to your interview.  The thought process was the boss would ask said PA what they thought of the applicant

However, in summary, a relatively short description of what you do and the benefits you deliver. A helpful, but by no means the only recommended structure, is to develop your sentences as follows:-

We/I work with ………………………………… (insert a description of customers)
Who have a problem with……………………………….…………. (insert description)
What we do is……………………………………………………………... (insert description)
So that………………………………………………………………………..………. (insert results)
Which means that…………………………………………………………….. (insert benefits)

Research shows that people respond more readily to problem solvers than they do to potential benefits.  This is why the second line is so important.  This is another way of looking at the age old phrase that ‘Knowledge is King’ and those who use it wisely will generate more business.

For those out there who would like a free evaluation of your elevator pitch please send me yours with a few details of your product or service and I will give you a free and impartial review.

To your success in business

Paul Johnstone
paradigmshakers@gmail.com