© Paul Johnstone
Often people will try and assess a Networking Group on what it will give them. It’s the classic “what’s in it for me” approach to networking
This is often accompanied by the view that there were only 15 people in the room, that’s no good, I want to meet lots of people.
Both of these points are often raised when people approach groups with a view to joining.
The first point to consider is: is to ask yourself whether you can see yourself helping the other members. In the course of your business do you come across referral opportunities that would benefit the other members? If the answer is yes then they are likely to be able to do the same for you.
The key is to lead by example. I know a networker who belongs to an independent group who always looks for referrals for others before he expects anything in return. If you start sharing with other members, they will be motivated to help you.
There is a great quote from Napoleon Hill on the subject.
"It is literally true that you can succeed best and quickest by helping others to succeed."
Secondly: The numbers in the room perception. Some groups promote themselves purely on volume. There is no doubt that if it is managed it does have an effect. But numbers on their own do not necessarily mean more business.
Go to any Chamber event 50+ people in the room, how many will you talk to? One of the best groups I ever went to had 12 members. They met weekly and two people in the group will tell anyone who asks they get between 50 – 60% of new business as a result of another member of that group.
Recap: Its not the numbers or the people its you and your approach that will help you succeed. So remember to pput the work into network
Helping Real People do Real Business Through Real Networking
No comments:
Post a Comment